Last October, Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp, teased the media by announcing (what he called) “A Guitar Revolution”.

The anticipation, speculation and buzz was high. Unfortunately for Gibson, the disappointment was huge when all of that hoopla produced “The Firebird X”. The guitar drew a lot of attention at NAMM — watch the video below to see what you missed.

Overall, the reviews have been mixed. Read some of these comments from guitar blogs and YouTube videos:

• I will never buy a guitar that has “firmware”.
• That guitar has more buttons than my computer.
• I cannot believe this is the same company that made the ES 335 and the Les Paul….
• The built-in effects are just a gimmick. Simply not necessary.
• Such a waste of wood.
• You can buy a multi-effects pedal and a custom-shop guitar much cheaper…
• So you show up at a gig and the thing dies…what’s your backup?

I tend to agree with these statements. And with an MSRP of $5,570.00 (that’s five thousand, five hundred and seventy dollars!), I wonder who they are targeting this axe at? You won’t see one on my rack, that’s for sure.

SO, WHAT DO YOU THINK??

Since 1979 Matthias Jabs has built a reputation as one of Rock’s best guitarists. His unique style has been a key element in keeping the Scorpions a global headliner.

Cort Guitars is proud to announce that Matthias Jabs has joined the fast growing Cort artist roster.

Cort and Matthias have collaborated on two new signature guitar models. These new models clearly reflect the lessons learned by Matthias as he has played arenas and stadiums around the world. The designs reflect the features that he has always wanted and that so many players have been seeking.

Joe Bonamassa - Limited Edition Goldtop

Joe Bonamassa has brought searing electric blues-rock back to its American roots, and helped to redefine the genre in the process.

The effort has won him top honors on countless “guitarist of the year” polls, and #1 status on the Billboard Blues chart—and through it all, a Les Paul has remained Bonamassa’s go-to guitar.

Previously, the only way you could acquire Bonamassa’s own breed of Les Paul was to lay your hands on the Gibson Custom Shop’s pricey Artist model… until now.

Epiphone has introduced the Joe Bonamassa Les Paul: a guitar crafted to exacting standards in the image of Bonamassa’s #1 instrument, now priced for the hard-working guitarist, but available in strictly limited numbers, with a total production run of 1,000 instruments.

The Epiphone Joe Bonamassa Les Paul nails the look of Joe’s own LP to a “T”, with its Metallic Gold finish, mismatched two-and-two control knobs, and black plastics (just like Joe’s!), and black body-back and neck finish. But the similarity is far more than skin deep. A pair of Gibson U.S.A.’s famed BurstBucker™ pickups give the guitar all the scorching sweetness of vintage PAF humbuckers, while its select tonewoods, an upgraded hardware set, and uncompromising Epiphone construction and set-up give it Bonamassa-certified sustain and playability.

I admit, I have G.A.S.

It’s hard for me to go more than 6 months without wanting a new guitar.

I have been looking for something kind of “hybrid-like” as well as something that would allow me to explore the possibilities of playing a few bass lines on some tracks I am working on…

I already own a Schecter C-1 E/A (it was my first electric guitar) and am quite fond of the brand. So when I found the demo below for their Hellcat VI – it seemed to fit the narrow niche I was trying to fill.

The Hellcat VI six string is not a guitar, bass or even a baritone in today’s terms. Instead, the Hellcat VI is designed to be an improvement of the 6-string bass instrument of the early 1960s used for those tick tack bass sounds made famous in Nashville studios. The 30 scale of the Hellcat VI is standard tuned, but one octave below a normal guitar.

String gauges will range from .025 to .095. Can you say piano wire??

Schecter says the guitar was built for the player whose is seeking a different voice but does not necessarily want to learn a new instrument (uh…that would be me).

The Schecter Hellcat VI has a tone that will cut through any mix. The 3 Duncan MH-102 mini-humbuckers are designed to give more brightness than a regular humbucker and more fatness than a single coil. Schecter Guitar Research says: If you are a guitar player who likes to hang out in the bass range, this may be the perfect choice.

So off to YouTube I went… looking for a product demo video… and this is what I found:

Note: After watching this, I AM SOLD!
Now I’m waiting for my lovely wife to ask: “Honey, what do you want for Christmas?”

Fano Alt De Facto Relic Guitar

One year ago today I wrote a post titled: Relic Guitars? What’s The Appeal?

It was my personal attempt to try to understand what drives people to pay excessively high prices for guitars that appear to be used, worn out and trash-can ready.

Ironically, one year later, while I was casually perusing eBay (yes, it’s an addiction) and I came across the photo on the left.

The guitar has that certain vibe and actually looks pretty cool until a closer examination of the photo reveals the tremendous amount of excessive wear.

But wait! There’s more! Check out the FULL DESCRIPTION:

Fano Alt De Facto RB6 3-Tone Electric Guitar Brand NEW!

You mean to tell me that the photo on the left is a brand-new, unused, unopened, undamaged guitar in its original packaging?

You can link to the actual eBay auction here – as long as it lasts.

So again I ask…the same question…Relic Guitars? What’s The Appeal?

Fender’s new and innovative Blacktop guitar series expands the sonic horizon of classic Fender Stratocaster®, Telecaster®, Jazzmaster® and Jaguar® guitars by powering them with high-gain humbucking pickups.

The Blacktop series delivers on modern player demands for a thick and heavy sound.

These guitars drive a wide array of deep, rich and aggressive tones that match the intensity of any playing style.

Here is a comparison of the available models. The official Fender video is linked below.

Henry Juszkiewicz, Chairman and CEO of Gibson Guitar

Gibson has something up their sleeves.  They have been hinting for weeks about something major coming soon. Today, I received this email:

Gibson invites you to witness a revolution.

Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp, will address members of the press, artists and fans, with an announcement that will change music forever.

This is more than a press conference. More than an event. This is an uprising!

Where:
Hard Rock Café New York
1501 Broadway (Between 43rd and 44th St.)
New York, NY 10036

When:
Thursday, October 28, 2010
Doors open at 10:30 a.m.
Press Conference begins 11:00 a.m.

Giveaways for the first 200 in the door!

Anybody got a clue as to what this is all about??

John Mayer Black1 Stratocaster

John Mayer Special Edition BLACK1 Stratocaster®

John Mayer’s black Stratocaster guitar has been his go-to instrument for years. He has relied on it for countless recording sessions and performances, and he affectionately calls it the “BLACK1.” In collaboration with John, Fender is now offering a collectible, 500-piece special edition of this guitar worldwide.

John implores everyone to “make their own trouble on it” and, through their own musical experiences, to give it the same kind of extreme wear and battle scars that his personal guitar bears.

The John Mayer Special Edition BLACK1 Stratocaster shares features with his 2005 signature model; notably, a slightly oversized “C”-shaped neck and “Big Dipper” single-coil pickups wound to John’s exacting specifications.

Upgraded BLACK1 features include gold hardware and a model-exclusive, super-protective Incase® gig bag.

MSRP $2,199.99

Schecter Guitar Research placed this ad in Guitar World Magazine last year.

It was a full page ad, with only a slightly visible logo for their company in the lower right corner.

The ad says it all, and is worth sharing here to remind us all of the tragic events of 9-11-2001.

Let us never forget those who’s lives changed forever 9 years ago today.

Thank you Schecter. We will never forget.

Just found this article about “setting up your guitar” on the Gibson.com site. Its from back in 2007, but it still applies today. Especially if you have not set up your guitar since 2007!

Check it out:

Gibson Tone Tips: Set It Up

Proper Guitar Set Up is Critical to Playability

That’s right, set it up. Or, if need be, get someone else to set it up for you.

Whether you set up your guitar yourself, or have it done by a professional tech, a good set-up is crucial to achieving not only optimum playability but maximum tone too.

By “set-up,” we usually mean a combination of things that all work toward keeping your guitar in good condition, somewhat like the full tune-up you occasionally give your car. On a guitar, a full set-up generally includes adjusting neck pitch, string height, and intonation, and pickup height relative to strings.

It might also include conditioning the volume and tone controls (potentiometers), selector switch, and jack with a squirt of contact cleaner/lubricant, and lightly sanding―or “stoning”―the frets to remove slight divots and uneven spots that have emerged with heavy playing.

Let’s elaborate a little on the benefits of keeping your guitar ship-shape.

READ THE FULL ARTICLE BY CLICKING HERE.